Case History Schutt Sports

Nov 16, 2017
Case Studies


Welcome to the case history of Schutt Sports, a renowned sports equipment manufacturer, and Brewerj Web Design, a leading website development agency in the business and consumer services industry. In this detailed case history, we will dive into how Brewerj Web Design transformed Schutt Sports' online presence, helping them achieve exceptional results and stay ahead of their competitors.

About Schutt Sports

Schutt Sports has been a trusted name in the sports equipment industry for over 100 years. They specialize in producing top-of-the-line protective gear for athletes, including football helmets, shoulder pads, face masks, and more. Their commitment to innovation, safety, and quality has made them a preferred choice among professional athletes, teams, and sports enthusiasts worldwide.

Brewerj Web Design - Driving Digital Transformation

At Brewerj Web Design, our expertise lies in creating powerful online experiences that align with our clients' goals. As a leading website development agency in the business and consumer services industry, we understand the importance of delivering exceptional results while staying ahead of the ever-evolving digital landscape.

When Schutt Sports approached us, they were facing several challenges with their existing website. The site lacked a modern design, did not provide a user-friendly experience, and was not optimized for search engines. Our team of talented designers, developers, and SEO specialists recognized the opportunity to revolutionize Schutt Sports' online presence and help them achieve their business objectives.

Website Redesign - Enhancing User Experience

Our first step was to conduct a comprehensive analysis of Schutt Sports' target audience, competitors, and industry trends. This allowed us to gain valuable insights and create a tailored website design that would resonate with their customer base.

We focused on implementing intuitive navigation, eye-catching visuals, and engaging content to enhance the user experience. By leveraging responsive design techniques, we ensured that the website would adapt seamlessly to different screen sizes and devices, providing a consistent experience regardless of how visitors accessed the site.

Search Engine Optimization (SEO) - Driving Organic Traffic

In today's competitive digital landscape, it's crucial to optimize websites for search engines to drive organic traffic. Our dedicated team of SEO specialists implemented a comprehensive strategy to improve Schutt Sports' search engine visibility and increase their online presence.

We conducted thorough keyword research, identifying relevant and high-performing keywords that aligned with Schutt Sports' products and target audience. By strategically incorporating these keywords into the website's content, meta tags, headings, and URLs, we maximized the chances of ranking higher in search engine results pages (SERPs).

Furthermore, we implemented technical SEO best practices, such as optimizing website speed, improving mobile-friendliness, and enhancing site architecture. These optimizations not only improved the user experience but also signaled to search engines that Schutt Sports' website was authoritative and trustworthy.

Content Strategy - Informative and Engaging

A crucial aspect of our approach was developing a comprehensive content strategy that would position Schutt Sports as a thought leader within the sports equipment industry. Our team of skilled copywriters crafted informative and engaging content, meticulously researching industry trends, product innovations, and customer pain points.

We created in-depth product descriptions, explaining the unique features and benefits of each item, helping customers make well-informed purchasing decisions. Additionally, we developed a sports blog, covering a wide range of topics, including game strategies, athlete interviews, and equipment maintenance tips.

By consistently publishing high-quality, keyword-rich content, we aimed to establish Schutt Sports as an authority in their field, attracting not only potential customers but also earning valuable backlinks from reputable websites.

Results and Ongoing Success

The partnership between Schutt Sports and Brewerj Web Design has yielded exceptional results. Since the website's launch, Schutt Sports has experienced a significant increase in organic traffic, with a substantial improvement in search engine rankings for targeted keywords. This increased online visibility has translated into higher brand awareness, improved lead generation, and ultimately, increased sales.

Furthermore, the optimized user experience, engaging content, and modern design have boosted customer satisfaction and brand loyalty. Visitors spend more time exploring the site, engaging with the content, and are more likely to convert into loyal customers.


In this case history, we've explored how Brewerj Web Design helped Schutt Sports revolutionize their online presence and achieve outstanding results. By focusing on website redesign, search engine optimization, and a comprehensive content strategy, we effectively positioned Schutt Sports as a leading player in the sports equipment industry.

If you're looking for transformative website development services in the business and consumer services industry, look no further than Brewerj Web Design. Contact us today to discuss your specific needs and embark on a journey towards digital success.

Kathleen Gregory
Impressive work by Brewerj Web Design! 💪🔥
Nov 8, 2023
Joe Leung
Great job by Brewerj Web Design in boosting Schutt Sports! 👍
Oct 14, 2023