In the rapidly evolving world of digital marketing, every business strives to stand out from the competition. One critical aspect of your online presence is your phone number, which connects potential customers to your business. However, in an attempt to track marketing efforts and measure results, some businesses opt for trackable numbers. In this article, we will discuss why a trackable number can be a bad idea for your business and offer alternative solutions to help you maintain a strong online presence.
The Negative Impact on Local SEO
One of the most significant reasons why a trackable number is a bad idea is its negative impact on local SEO. Local SEO is crucial for businesses targeting a specific geographical area. Search engines value consistency and accuracy when it comes to displaying business information, including phone numbers, across various online directories and platforms.
When a trackable number is used, it typically involves swapping out the actual business phone number with a different, dynamically generated number. This inconsistency can confuse search engines and result in lower search rankings for your business. Furthermore, it can lead to a poor user experience as potential customers may encounter difficulties when trying to contact your business, causing frustration and potential loss of sales.
Loss of Trust and Credibility
In the digital age, building trust and credibility with your audience is essential. A trackable number can undermine this trust as it creates a sense of inauthenticity and may lead potential customers to question the legitimacy of your business. Customers are more likely to trust and engage with businesses that provide consistent and reliable contact information.
By using a trackable number, you risk alienating potential customers who prefer traditional phone communication over online forms or live chats. While call tracking can provide valuable insights into customer behavior, it is crucial to carefully consider the potential impact on trust and credibility before implementing such measures.
Instead of relying on trackable numbers, there are alternative solutions available that allow you to track marketing efforts while maintaining a consistent and trustworthy online presence:
1. Call Analytics Software
Implementing call analytics software can help you track calls and gather valuable data without the need for trackable numbers. These tools provide insights into call duration, location, and even call recordings, allowing you to analyze customer interactions effectively.
2. Unique Landing Pages
Creating unique landing pages for different marketing campaigns is an effective method to track and measure the success of your online efforts. By utilizing dedicated landing pages with tailored contact forms or phone numbers, you can monitor campaign-specific metrics while maintaining a consistent primary phone number across all other channels.
3. Online Form Tracking
If your primary goal is to track online form submissions, implementing reliable form tracking tools can provide valuable insights. These tools allow you to track and measure form completion rates, source of submission, and other relevant metrics without sacrificing the integrity of your contact information.
Partner with Brewerj Web Design for a Strong Online Presence
At Brewerj Web Design, we specialize in creating compelling, user-friendly websites that drive online success for businesses in the business and consumer services industry. We understand the importance of maintaining a strong online presence while effectively tracking marketing efforts.
Our team of experienced professionals can help you optimize your website, implement appropriate tracking mechanisms, and choose the best solutions to meet your business needs. Contact us today to learn more about how our services can benefit your business and ensure a solid online foundation.
While trackable numbers may seem like an enticing option to measure marketing efforts, they can have detrimental effects on your local SEO, trust, and credibility. Instead, consider utilizing alternative solutions such as call analytics software, unique landing pages, or online form tracking. By partnering with Brewerj Web Design, you can achieve a strong and reliable online presence without compromising your business's integrity. Take the necessary steps today to ensure your business's success in the digital landscape.