If you talk to any ordinary business owner and ask them about their website and the process involved when they want to update the content you will most likely hears things along the lines of…
“I can’t update my website!”
“All I want to do is add a couple of pictures . How does it cost that much?”
“Nooooo, I just broke my website!”
Some of these folks may even have the technical know-how of registering a domain name and updating some generic aspects of their website based on the tools their web host provides them. But, what if for example the local flower shop owner wants to add a new bouquet to her website showing a beautiful picture of her new creation that they just snapped with her digital camera. If you’re like me you don’t want to wait and see the new bouquet in a couple of days. You want to update your website now and tell all your customers about it while your still excited. In other words you want to finish the job without shelling out all that money to have it done when it gets done.
WordPress to the rescue
WordPress is the largest publishing platform on the Internet powering over 25 million websites (http://en.wordpress.com/stats/). WordPress is also an Open Source project meaning there are more contributions made to the platform as a whole than its commercial counterparts. There are also no licensing fees for the software, meaning more resources can be devoted to creating compelling content for users.
Although many people don’t know that it is a powerful Content Management System (CMS) that can be used for more than just blogging. With WordPress you can build a blog, a website, or both. In this article we will explore why WordPress is a great choice for small business websites and why it’s the best choice when choosing a platform to deliver your message.
Web Content Management Systems
In short, a content management system (CMS) is a tool that helps you manage the creation and updates to web pages on your website without the worry of learning some fancy new coding language or the fear of possibly breaking your shiny new website.
Integrating WordPress with your Website
WordPress is an incredibly amazing and powerful content management system that is FREE. You heard right – FREE. And its core developers are working hard every day for you to make sure you have the best security and the most flexibility available. It’s perfect for a small or medium business looking for an easy way to manage their website and their content on the fly.
WordPress was originally designed as a platform for blogging, although you don’t have to use it as a blogging tool exclusively. In fact, out of the over 25 million websites being served by WordPress more and more of them are using WordPress to manage their entire website including members areas. With the right theme development it can be used to run your website, with or without a “blog.” At the same time, the fact that WordPress was designed as a blogging platform gives it some very compelling advantages over other CMS platforms like Drupal and Joomla.
As it should be, it’s optimized for easily publishing and updating content. And let’s not forget getting good search engine rankings requires fresh, unique and dynamic content. You need a system and a workflow that doesn’t hinder you when you want to update your website with a new article, newsletter or picture.
Let’s take a quick look at why WordPress is the best choice for you and your expanding business.
My Top Five Reasons to Use WordPress for Your Small Business Website
WordPress provides great search engine optimization (SEO) right out of the box. On top of that with the installation and configuration of standard WordPress plugins this only increases your strength with Googles search results. In fact Google’s own Matt Cutts says WordPress is “made to do SEO well” in this video: Matt Cutts gives tips to small business owners.
There is a living, breathing and ever growing community of developers creating themes and plug-ins – imagine the ability to extend your website with polls, contact forms, ratings, social integration or hundreds of other cool features without having to hire a web developer to build it from scratch.
If you do have problems, or want to add very custom features, it is easy to find support and developers who can help you. There are literally thousands of WordPress developers out there. And there are so many people writing about WordPress that help is only a Google search away!
With every new release of WordPress the developers strive for backwards compatibility. This gives you the peace of mind you need when upgrading your core system files but better security and flexibility.
As you can see, these are just a few of the reasons I recommend and prefer to build websites for small to medium sized businesses using WordPress. In the end, it’s all about the user and how easy it is for you to get your content to them. I would love to hear your comments below especially if you have started using WordPress recently. What are your favorite things about WordPress and do you see it saving you time and money?